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The Marketing of One

The Marketing of One

by Sharique Ansari, CEO of Chakra Communications One of the biggest mistakes successful small business owners can make is to forget that their company, their employees, their product and service are most often an avatar of themselves. Small businesses take on the personalities of their owners, the integrity, passion, humility, confidence, voice, image, mood, style, desires and ambitions as also dishonesty, negativity and weakness of character. Yet, when small business owners market their companies, they strive to use formal tones and phrases, descriptions that are clichéd, long-winded and abstruse, images and content that have no relevance to their business. They forget all the reasons why they are successful - their honesty and transparency, or their hard work and client dedication – all the things they have done become successful. They forget why their clients like them, like their personal humility or how they are always on time for an appointment...
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Search Engine Optimization versus Search Engine Marketing: What’s the Difference?

Search Engine Optimization versus Search Engine Marketing: What’s the Difference?

by Scott Wessel, Digital Manager for HIVE Search engine optimization, commonly referred to as SEO, is about driving organic traffic and conversions to your website. Search engine marketing, or SEM for short, combines both paid (inorganic) search results, as well as the standard SEO. Many of our clients struggle to understand the difference between these programs. While each service delivers results, often times those results are very different. Your target audience and goals will dictate the best plan of action for your project. Let’s take a look at each plan structure. SEO is a buzzword that comes up in every marketing meeting. You’re told you need it, but what is its purpose? The purpose of SEO is to increase the organic traffic to your website. Using specific industry keywords within your website enables search engines like Google, Bing and others find it and rank it using those search terms. The...
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Transform your Workplace with Gratitude

Transform your Workplace with Gratitude

by Ciara Howley, Brand Manager for HIVE Gratitude is one of the easiest ways to change the entire environment of your workplace. Being thankful not only for your own blessings and accomplishments, but also for those around you will foster optimism and encourage more and more little victories, which will then lead to overall success. A study from the Journal of Business Ethics has found that when employees have stronger feelings of hope and gratitude, they also have a greater sense of responsibility toward employee and societal issues, meaning there is a definite relationship between feelings of gratitude and corporate social responsibility. By feeling and expressing thankfulness, businesses are making strides to make the world a little brighter. Another study from the Journal of Research in Personality showed that people who are grateful are better at managing stress and are less likely to deal with negative emotions. Imagine the effect...
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Strong Women, Stronger Community

Strong Women, Stronger Community

by Ashley Everett International Women’s Day has been observed since the early 1900s, and has grown exponentially over the course of a century. It is a global movement that celebrates the ample achievements of women both past and present, and empowers men and women to keep the momentum of the movement progressing into the future. The WNY Women’s Foundation is working tirelessly to create a culture of possibility so each woman and girl can live, lead and grow to her fullest potential. On International Women’s Day, and every other day of the year, we work to create lasting change by researching the needs of our community, then raising the necessary funds to implement strategic initiatives and advance policies that will have the most impact. Now, more than ever, there’s a strong call-to-action to press forward and progress gender equity. Together, let’s make Western New York the premier place for women...
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Innovation in the Workplace with Van Mollenberg 

Innovation in the Workplace with Van Mollenberg 

While innovation begins with an idea, its success is deeply rooted in the values of the workplace itself. Without these foundations, there is no progress, the true measure of said innovation. We recently had the opportunity to sit down with H. Van Mollenberg of Mollenberg-Betz, Inc. He shared insights about the rolling evolution of the Buffalo Industrial landscape and discussed changes in the mechanical contracting industry. As a lead of a family business with more than a century of experience building Buffalo, we were inspired by his unique perspective. Mollenberg-Betz first opened its doors in 1910 as a machine shop located on Henry Street in Buffalo, primarily catering to the bustling shipping industry. From there, a portfolio of “firsts” ensued including the design and installation of a refrigeration system for Citizen’s Dairy in Lockport, NY in 1911. They went on to install the first air conditioning system in Buffalo at...
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Welcome to HIVE

Welcome to HIVE

by Sharique Ansari, CEO of Chakra Communications Why HIVE? The mission was clear from the outset. Small businesses and not-for-profits do not have the human and financial resources to build and execute a quality, meaningful and consistent marketing plan that at the very minimum makes their businesses relevant and present. The complexity, skill sets and time required to build and execute a consistent quality campaign simply goes beyond the ability and desire of a small business owner. However, ignoring self-marketing initiatives, even by the smallest of businesses is dangerous. Poor Google search rankings, an antiquated looking website, poor content, absence of a relevant and consistent social media presence, etc. can make your business appear irrelevant to those that seek your services. And this translates to declining revenue and eroding profits.   Your Marketing Team We thought long and hard about this. We thought about affordability and time, cash flows and...
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