Welcome to HIVE
by Sharique Ansari, CEO of Chakra Communications
The mission was clear from the outset. Small businesses and not-for-profits do not have the human and financial resources to build and execute a quality, meaningful and consistent marketing plan that at the very minimum makes their businesses relevant and present. The complexity, skill sets and time required to build and execute a consistent quality campaign simply goes beyond the ability and desire of a small business owner.
However, ignoring self-marketing initiatives, even by the smallest of businesses is dangerous. Poor Google search rankings, an antiquated looking website, poor content, absence of a relevant and consistent social media presence, etc. can make your business appear irrelevant to those that seek your services. And this translates to declining revenue and eroding profits.
Your Marketing Team
We thought long and hard about this. We thought about affordability and time, cash flows and business ebbs and flows. We thought about business owners’ bandwidth and skill sets. We talked to business owners locally and nationally. We commissioned focused surveys and market research. And through all of this, the answer became clear. Business owners want – an affordable, multi-channel, subscription-based, digital marketing platform that offers quality, consistent and comprehensive marketing services. Our intention is not to throw fancy and complex marketing terms at our clients, make false promises or build expensive one-time projects with no responsibility for return on investment. It is simply to provide a service that will bring our clients in to the digital marketing age, build their brands through daily and weekly activity and provide real-time actionable data, all with the objectives of meeting business goals. Not a bad deal – a dedicated cross-functional marketing team of content creators and curators, creative and technical personnel and a quarterbacking Brand Manager, all for much less than the cost of one single-dimensional marketing employee.
It Doesn’t Have To Be Expensive
We devised structured plans, implemented marketing automation and technology, and a stringent process-driven approach to ensure we provide recurring VFM (value for money). We seek to create relevancy for our clients, bring them in to the digital marketing age, all for an affordable price. We assembled a team of skilled marketing personnel, got hugely excited about the initiative and launched The HIVE. As you may have guessed, HIVE is all about hard-working people, cross-pollinating businesses, community focus and creating a buzz.
Not everything was driven by business. Over the past 10 years we have come across innumerable local businesses with incredible stories to tell but no resources to tell them with. We have supported several not-for-profits doing an incredible service for the people of Buffalo on shoestring budgets. We have seen the resurgence of an incredible and unique city and are proud to call ourselves Western New Yorkers, understanding fully why we are the “City of Good Neighbors.”
Putting Our Shoulder To WNY’s Wheel
The HIVE is about helping. It is about putting our shoulder to the wheel of WNY’s small businesses and not-for-profits who make this region such a special place to live. Hence our essence of ‘Passion, Growth and Community’, and our tagline, ‘Let’s Get To Work’.
The HIVE is a service built by a small business for small business. You can expect a personal touch, VFM, transparency and honesty, shameless Buffalo boosting, consistently good service and above all, a return on your money. And you can expect that we will protect the value and integrity of your business throughout the process of our marketing efforts. It is the Western New York way.
Sharique Ansari is the CEO and founder of Chakra Communications. Sharique has spent his 35 year career in leadership positions in the graphic arts and marketing communications industries. Over the past 12 years, Sharique has built Chakra Communications to provide brand strategy and development, marketing production and brand protection services across a global platform. Sharique is a graduate of RIT and currently sits on the Advisory Committee at the Saunders College of Business at RIT.